SEO Strategies With No Shortcuts For Higher Conversions & Traffic
SEO (Search Engine Optimization) is the practice of increasing a website’s visibility to search engines in regards to natural, organic search results. It’s not a difficult concept and simply means you want people to be able to find your website easily when they search online for keywords related to your industry or niche.
For example, if someone is searching for “pink unicorn bicycles” and you just happen to sell pink unicorn bicycles, you want to ensure your website is “optimized” for pink unicorn bicycles.
This is search engine optimization in a nutshell, albeit a very tiny example.
Done properly, it can increase the quantity and the type of traffic your website can get through organic search results.
Done incorrectly and you can take months or years to recover. While you can rank a site with “black hat” methods, they do not last and can lead to your website being penalized by Google.
Why Is Search Engine Optimization So Important?
Your website needs to rank for your main product or service keywords in search engines to be found by potential customers.
It’s important to understand what terms are being used when visitors search, what devices they are coming from, and what times of day they frequent your site.
We gather all of this initial information via a full SEO audit that we perform on your website. We can determine which keywords you currently rank for, which ones you don’t (but need to), broken links, slow load times, technical page issues, and so on.
A well-optimized website will always have an advantage over one that is not.
Initial Steps We Undertake For Our Clients
Your Objectives And Vision. Achieving your goals is our number one priority. We’ll work with you to define your digital marketing goals and what you hope to achieve with your website.
We’ll collaborate with you to develop a platform to start formulating your SEO plan. We have a reputation for being easy to communicate with and work alongside to effectively move your business forward.
Website Assessment. It’s best to get an understanding of the current positioning of your website and business to formulate a plan for your new site goals. By performing a complete site audit, we identify its strengths and weaknesses and the traffic it’s already getting.
We’ll optimize the areas that can be improved and set a plan in motion to address long-term areas of growth. Using an extensive range of SEO tools, we’ll identify the elements of your website that will benefit by making specific changes.
Competitor Analysis Solutions. You may have heard that studying your competitors is an excellent way to see what’s working in your industry and what isn’t. It has been proven that such a strategy works.
Using SEO strategies, we can see what authority sites are linking to other highly ranked sites in your industry and how their content reflects their business.
We analyze who is at the top of the search engines in your field and determine the reasons for their success.
You need to have a unique value proposition, so we can distinguish your business from the others. In this way, we can highlight what your business offers and why it matters. We’ll build your site to be a leader in your industry.
Search Term Research. This is the part of optimization that people generally associate with SEO. Keyword research is a critical phase that analyzes what terms your potential customers are using to search within your industry. We can determine which search terms are quicker to rank for and which ones have more competition and require longer-term objectives to rank for.
Analyzing search volume, competition, and opportunity through a set of comprehensive keyword tools allows us to determine page and content objectives.
There are growth opportunities for your business that can be specified simply by keyword search and management. We’ll get qualified traffic to your site that is looking for what you have to offer.
Content Writing Services. We put our keyword research to work by offering content writing services that both readers and search engines will love.
Publishing content on a consistent schedule increases Google’s ranking of your site. They like to see an active site where readers are getting new, relevant information regularly.
We target the content towards your specific customers and write engaging, useful articles that bring readers to your site. Your site’s credibility can be made or lost on the quality of writing on your site.
Just posting frequently isn’t enough. The writing needs to be of a caliber that people can not only relate to and easily understand but quickly feel appreciative of and immediately sense the standards you employ.
Content creation can be a time-consuming process. Google looks for specifics in terms of article length, quality, sentence and paragraph structure, as well as uniqueness.
It’s a process that is not necessarily crystal clear when one is trying to attract internet readers and that’s why you need a team that stays up to date with the latest tips, trends, and alerts.
Local SEO Strategies That We Employ
Local SEO Optimization – When your business depends on local people finding you, local SEO becomes very important. It helps businesses promote themselves and their services, so they come up in local searches.
We use a variety of methods, from local keywords, such as your city name, to setting up and maintaining online business directories (also known as local citations) as well as social media.
Obtaining quality backlinks and managing reviews and ratings also assist in this crucial segment of optimization.
Technical SEO Optimization – There is a lot to technical SEO, not only when your site is created, but ongoing after site launch. Site issues such as 404 errors, slow loading pages, broken links, and outdated content are just a few things that have to be maintained month in and month out.
It’s not a set it and forget it service. It is referred to by authorities in the field as the backbone or the foundation of SEO.
Your rankings depend on it.
Contact Us Today To Discuss A Strategy For Your Online Marketing
Whether you are just starting your business or have been an icon in your industry for years, we can help. We use our extensive knowledge and experience to optimize your site with current best SEO practices in mind that help get results.
Contact us today for a completely free, no-hassle consultation so we can discuss what goals you have for your online and social needs.